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MARKETING & ANALYTICS

MILAN VMATHEW

I connect performance data, market research and people to understand business problems and move work forward.

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01 / ABOUT

Turning data &
research into
decisions.

A Marketing & Analytics postgraduate with experience across Tata Play’s service and sales operations, B2B market research, and campus entrepreneurship.

My work has involved monitoring service performance, identifying operational gaps, coordinating stakeholders and turning competitive research into go-to-market recommendations. I enjoy bringing structure to a problem and working with people to put ideas into practice.

CAREER FOCUS

Commercial operations · Business operations · Market research & intelligence

02 / EXPERIENCE

Experience

JUN 2025 — MAR 2026

Tata Play

Executive Trainee

SERVICE & SALES ROTATIONS

Performance, people and channel operations.

  • Monitored around 30 service KPIs, including turnaround time, quality and customer issues; coordinated approximately 15 engineers in one assignment.
  • Used PRM and Excel to identify service-centre and technician performance gaps and prepared improvement recommendations for management.
  • Oversaw service-provider operations, manpower and inventory, and supported escalation resolution.
  • Onboarded dealers, coordinated distributor-led distribution and tracked dealer-level sales and recharge performance during the sales rotation.
MAY — JUN 2024

Mane Kancor

Market Research Intern

B2B MARKET INTELLIGENCE

From competitor research to launch recommendations.

  • Analyzed marketing strategies across 40 competitor companies and five product lines to identify market opportunities.
  • Gathered ingredient and category intelligence using Mintel.
  • Developed go-to-market recommendations for a new B2B product launch.
JAN 2024

MAGICS NGO, Kochi

Social Intern

Helped organize the All Kerala Senior Athletics Meet with over 600 participants. Managed social media, supported elderly programmes and developed a microgreen business model.

JUN — JUL 2021

IFortis Corporate

Marketing Intern

Created promotional materials and advertised an online cultural event through social media. Achieved a sales target of 50 tickets.

03 / SELECTED WORK

Selected work

Research, campus ventures and leadership drawn from my resume.

01RESEARCH · MANE KANCOR

Competitive landscape.
Commercial perspective.

Mapped competitors across five product lines, combined marketing analysis with Mintel category research, and developed recommendations for a B2B launch.

40competitor companies
5product lines
02ENTREPRENEURSHIP · EMPRESARIO

Campus ventures,
from idea to operation.

Initiated and implemented a campus-wide bicycle rental system and operated a campus convenience shop as Entrepreneurship Club President.

Concept development · Coordination · Execution
03LEADERSHIP · STUDENT COMMUNITY

Bringing teams together.

Led a 50-member entrepreneurship club team and organized the Earn While You Learn Summit. As Students Union General Secretary, coordinated a 15-member team, an inter-college fest and community activities.

04RESEARCH COMMUNICATION

Exploring business change.

Presented “Changing Business Strategies During the COVID-19 Pandemic” at IIM Kozhikode. A case study on “Augmented Reality Oil Rig Training” was published at Bhavan’s Royal Institute of Management.

04 / SKILLS

Skills

01

Operations & analysis

KPI monitoring · Performance analysis · Service coordination · Problem-solving · Excel in operational reporting · PRM tools

02

Research & commercial thinking

Competitive research · Market research · Mintel · Go-to-market recommendations · Dealer & distributor coordination

03

People & communication

Team leadership · Stakeholder coordination · PowerPoint presentations · Public speaking · Event planning · Delegation

Training & certifications

Power BI — Henry Harvin
Coursework in dashboarding, data modelling and DAX.

Digital Marketing — Coursera / ISB
Coursework in SEO, PPC, content, e-commerce and digital marketing KPIs.

Power BI is course-based training; professional reporting experience is with Excel and PRM tools.

05 / EDUCATION
2023 — 2025

PGDM, Marketing & Analytics

XIME Kochi

2019 — 2022

Bachelor of Business Administration

Saintgits College of Applied Sciences, Kottayam

06 / CONTACT

Let’s talk
business.

For opportunities in operations, commercial analysis and market research.

LinkedIn+91 88489 58239Download resume